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Medical SEO Freelancer

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Job Type: Freelance / ContractIndustry: Healthcare / Digital MarketingExperience Level: Intermediate to AdvancedPreferred Location - Delhi/Gurgaon Job Overview:We are looking for a highly skilled and knowledgeable Medical SEO Freelancer to optimize our healthcare-related website for search engines, improve organic visibility, and drive qualified traffic. The ideal candidate will have a strong background in SEO within the medical or healthcare industry, including experience navigating E-A-T (Expertise, Authoritativeness, Trustworthiness) principles and Google's YMYL (Your Money or Your Life) guidelines. Key Responsibilities:<ul><li>Conduct comprehensive SEO audits tailored to medical websites and implement technical and content optimizations.</li><li>Perform in-depth keyword research relevant to healthcare services, treatments, conditions, and patient queries.</li><li>Optimize content for E-A-T and YMYL compliance, ensuring medical accuracy and credibility.</li><li>Develop and execute backlink strategies from reputable health and medical sources.</li><li>Collaborate with healthcare professionals or content teams to create compliant, patient-focused, and search-optimized content.</li><li>Ensure all SEO strategies align with HIPAA guidelines and other healthcare regulations (if applicable).</li><li>Track, analyze, and report on SEO performance using Google Analytics, Search Console, and tools like SEMrush, Ahrefs, or similar.</li><li>Stay current with algorithm changes, especially those affecting medical and health-related websites.</li></ul> Requirements:<ul><li>Proven experience in SEO for medical or healthcare websites (portfolio or case studies preferred).</li><li>Deep understanding of Google's E-A-T and YMYL standards.</li><li>Familiarity with HIPAA-compliant content practices and medical data sensitivity.</li><li>Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc.</li><li>Experience working with healthcare CMS platforms like WordPress (with medical themes), Webflow, or custom-built sites.</li><li>Strong analytical, problem-solving, and communication skills.</li></ul> Preferred Qualifications:<ul><li>Background in medical writing or collaboration with licensed healthcare professionals.</li><li>Certifications in SEO, Google Analytics, or content marketing.</li><li>Knowledge of schema markup for medical content (e.g., medical conditions, local business markup).</li><li>Experience with local SEO for clinics, hospitals, or healthcare providers.</li></ul> Deliverables May Include:<ul><li>Monthly SEO performance reports specific to medical KPIs (e.g., condition-related keyword rankings, appointment form conversions).</li><li>On-page SEO optimizations with medical accuracy.</li><li>Strategic content calendars for blog, service, or treatment pages.</li><li>Link-building and outreach reports with a focus on health-related domains.</li></ul>

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Medical SEO Freelancer

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