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Lead SEO

Growth

10 - 15 years in • On-Page Optimization: Keyword research, meta data optimization, content optimization (keyword placement, readability, user experience), content clustering, search intent alignment, CTR optimization, internal linking, image optimization (alt text, file size), & ensuring website compliance with Google's search quality guidelines.• Off-Page Optimization: Link building strategies (guest blogging, outreach, influencer marketing), local SEO (Google My Business optimization, citationbuilding), social media integration with SEO efforts.• Technical SEO: Website audits and troubleshooting (crawl errors, site speed,mobile-friendliness, CWV), XML sitemap creation and submission, URL structure optimization, redirect guidance, canonicalization, & schema markup implementation.• SEO Tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz,Screaming Frog, Conductor, BrightEdge.• CMS Experience: WordPress, Magento, Wix (or other relevant CMSplatforms).• Data Analysis: Track, monitor, and analyze website traffic, keyword rankings,behavior metrics and other key SEO metrics.• Competitive Analysis: Research competitor websites and identify areas forimprovement.• Strategic Planning: Develop and execute comprehensive SEO contentstrategies aligned with business goals.• Problem-Solving: Identify and resolve duplicate content issues.• Performance Monitoring & Reporting: Generate regular reports on SEO performance and provide actionable insights.• Project Management: Manage and prioritize multiple SEO content projects simultaneously.• US based SEO knowledge: Experience on SEO with US based companies and websites• Document SEO: optimization of documents (like PDFs, Word docs, etc.) to improve their visibility in SERPs• Video SEO: optimizing videos to rank higher in SERPs

Lennox India Technology Centre

Lead SEO

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