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SEO Lead

Growth

Job Summary
We at Turno are looking for an experienced SEO person to join our growing team and provide high-quality search engine optimization solutions. This position will work directly with our operations, and growth marketing teams to improve the search engine optimization and overall performance of the website Responsibilities:
Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability, and UX.
Help drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages.
Establish a test-and-learn environment across all core pages of the website to drive better on-page conversion.
Establish, measure, analyze KPIs and report on benchmarks.
Conduct keyword research, ranking analysis, and monitoring competitor sites to inform strategy.
Perform continuous auditing and identify and recommend areas for improvement within site structure, page templates, and redirects.
Develop SEO-centered ways to acquire backlinks.
Introduce and create SEO A/B testing to understand the effectiveness of optimization and quantify results.
Stay informed and advise on SEO best practices, trends, and technologies.
Serve as subject matter expert for all things SEO, educate and inform throughout the organization.
Create monthly reports containing a robust description of monthly web activity, suitable advice and recommendations for future pages, and a clear summary of performance against KPIs. What We’re Looking For:
6+ years of experience in Search Engine Optimization (SEO), Youtube SEO, ideally in a product company or in an SEO Agency.
Managed 0-1 growth of websites and SEO projects
Deep understanding of technical aspects of content discovery, crawling, rendering, and ranking.
An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices
Self-starter who can develop, lead, prioritize and execute SEO strategies.
Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
Deep understanding and experience with Google Search Console and Google Analytics Bonus Points:
Familiarity with tools such as Screaming Frog, SEMRush, Botify/DeepCrawl, OnCrawl, SERP metrics, etc. Experience with SEO A/B testing Scrum or other agile experience.
Understand the nuances of AI tools which help in making SEO better

Turno

SEO Lead

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