• Develop and execute digital marketing campaigns to drive traffic, engagement, and leads.
• Manage the company’s social media accounts (Facebook, LinkedIn, Instagram, etc.).
• Conduct SEO/SEM audits and implement strategies to improve organic rankings.
• Work with content creators to produce engaging blog articles, videos, and other digital assets.
• Track and analyze website traffic flow and provide regular internal reports.
• Measure the performance of digital marketing efforts using a variety of web analytics tools.
• Manage email marketing campaigns, including creating newsletters and automated workflows.
• Stay up-to-date with the latest trends and technologies in digital marketing.