Digital Marketing Specialist

Location: Attingal, Kerala

Job Type: Full-Time (On-site)

Pexa, originally established as Carclenx in January 2020, has evolved into one of India’s fastest-growing doorstep car care brands. Offering a range of premium services including car washes, detailing, and Car Shoppe facilities, Pexa has expanded to over 180 franchisees across the country. In 2024, the company has taken a leap forward by introducing Bike units, further enhancing accessibility and convenience. Pexa is committed to delivering high-quality, affordable, and convenient car care solutions—bringing a luxury spa experience right to your doorstep.

We are seeking a creative and results-driven Digital Marketing Specialist to join our team in Attingal. You will be responsible for executing digital marketing strategies that drive brand awareness, customer engagement, and lead generation. A key part of this role involves content creation across multiple platforms, from social media to blogs and ad campaigns. The ideal candidate will have a passion for digital storytelling and data-driven marketing.

• Plan, implement, and manage digital marketing campaigns across various channels (social media, Google Ads, SEO/SEM, etc.)
• Create engaging, high-quality content for social media posts, email campaigns, blogs, website pages, and ads
• Monitor and analyze campaign performance using web analytics tools (Google Analytics, Facebook Insights, etc.)
• Optimize content and campaign performance based on data and trends
• Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Collaborate with the design and marketing teams to ensure cohesive brand messaging
• Stay updated with the latest trends and best practices in digital marketing and content creation
• Coordinate with franchise partners and internal teams to align marketing strategies with business goals

• Proven experience in Digital Marketing, Social Media Marketing, and Online Advertising
• Hands-on experience with content creation, including social media graphics, ad copy, blog posts, and email marketing
• Proficiency in using web analytics tools (e.g., Google Analytics, Meta Business Suite, etc.)
• Strong verbal and written communication skills
• Ability to work collaboratively in a team environment and be present on-site in Attingal
• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Prior experience in a digital marketing or content creation role is highly desirable