Key responsibilities
Strategy and planning
- Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.
- Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.
Team leadership and management
- Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.
- Provide guidance and support to team members, fostering a collaborative and high-performance work environment.
- Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.
Campaign execution and optimization
- Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.
- Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.
- Conduct A/B testing and other experiments to optimize landing pages, user funnels, and other conversion points.
Budget and performance analysis
- Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).
- Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
- Develop dashboards and reports to communicate performance and progress to senior stakeholders.
Cross-functional collaboration
- Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.
- Provide strategic guidance and support to leadership on digital marketing trends and opportunities.
Market and trend analysis
- Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.
- Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.
Essential qualifications and skills
Experience
- 6+ years of digital marketing experience: With a proven track record of managing successful digital marketing campaigns.
- Leadership experience: Demonstrated ability to lead and manage a team of marketing professionals.
- Experience in relevant industry: Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.
Technical skills
- Expertise across digital channels: In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.
- Analytics and reporting tools: Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.
- Technical knowledge: Familiarity with web technology, including basic HTML/CSS and content management systems (CMS).
- Certifications (optional): Certifications in Google Ads, Google Analytics, or HubSpot are a plus.
Soft skills
- Strategic thinking: Ability to develop long-term vision and plans aligned with business growth.
- Analytical mindset: Aptitude for interpreting complex data and deriving actionable insights.
- Excellent communication: Strong verbal and written communication skills to present strategies and reports to stakeholders.
- Leadership and mentorship: Ability to motivate, guide, and develop team members.
- Adaptability: Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed